World's First Palm Oil Barcode Scanner App launched

Palm Oil Investigations (POI) has released the world’s first palm oil barcode scanner app.

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The app is free to download and available to anyone concerned about the impact of unregulated palm
oil supply used in products. It will make it easier for people to choose which products to purchase at the
supermarket with the app telling them immediately whether the product contains palm oil and if so, if it
has been sourced ethically.

Palm Oil Investigations continues to pressure brands to alter their palm oil sourcing, ensuring the oil used in their products is not contributing to deforestation, exploitation, destruction of the eco system, species extinction and human rights issues.

Lorinda Jane, Founder and President of POI and a small team of POI volunteers are the driving force
behind development of the app. Lorinda is confident that it will make a difference to how people shop
and give consumers the confidence that the products they are purchasing aren’t impacting on the

“Due to the lack of labelling laws within Australia, palm oil is a hidden ingredient and often impossible
for consumers to identify on products as there are over 200 names for it. Palm oil can be found in
around 40% of items on supermarket shelves and to date, our small team have loaded over 110,000
products into the app ready to scan,” said Lorinda.

“The demand for this app is growing every day. Our social media followers are constantly asking
whether the products they are purchasing are palm oil free and if they aren’t, whether the palm oil has been sourced ethically. This app removes any confusion as the consumer gets an answer as soon as the product
is scanned.”

Scan results fall into 5 categories from highest rating to lowest:

• Palm Oil Free (best result)
• Active No Deforestation Policy
• RSPO Certified Sustainable Palm Oil
• RSPO Mass Balance (mixed certified with uncertified)
• FAIL (worst result)

Features of the app include the option to share scan results to the POI Facebook page. For an RSPO
Mass Balance or FAIL result, the app will automatically suggest an alternative product and the consumer
can send an automated email to the brand’s customer service department encouraging them to shift
their product(s) into one of the 3 higher categories.

Around 87% of palm oil is grown in SE Asia, in particular the islands of Sumatra and Borneo (Kalimantan).
Here, deforestation is rife and the impact on wildlife, particularly orangutans, tigers, elephants and
rhinos when land is cleared to plant palm oil trees, is causing the extinction of animals that rely on
habitat for survival. The app will help save what remains of critically endangered species by forcing
brands to actively engage with their palm oil suppliers to ensure their products are not contributing to
deforestation and extinction.

If palm sourcing can be regulated then in turn it will help solve the problems happening on the ground
in the affected areas.

“We know that removing palm oil is not the answer, however if a brand cannot sign on to a no
deforestation policy to track their supply and remove deforestation and exploitation from their supply
chain or switch to certified palm oil now then they must completely remove the oil from their products,”
said Lorinda. “Many brands are lagging behind and in turn contributing to the problem.”

“The solution lies in regulating palm oil because no matter how much consumers decide to boycott
palm oil, it is here to stay. The app however has given consumers the choice and brands that are doing
the right thing need to be commended not boycotted so that other brands follow suit.

ITunes: https://itunes.apple.com/au/app/poi-palm-oil-barcode-scanner/id930164030...
Facebook: www.facebook.com/palmoilproductsinAustralia?fref=ts
App's Website: go to www.palmoilinvestigationsapp.com
Website: www.palmoilinvestigations.org